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The Sources page shows which websites and individual pages are being cited when AI models generate tracked responses. It is the clearest way to see where authority is flowing — and where it is not.
Sources page showing the Domains tab with a citation trend line chart on the left, a source type mix donut chart on the right, and a table of cited domains below

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Why Sources matter

Sources answer the questions that raw visibility numbers cannot:
  • Is your own domain being cited, or only competitors?
  • Which retailers, publishers, or review sites influence results?
  • Are competitors getting cited by domains you never appear on?
  • Is the problem broad domain coverage or a few missing key URLs?
If Authority is low on the Overview diagnostic row, Sources is usually the next page to open.

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Domains tab

The Domains tab rolls source evidence up to the site level. It is the right starting point for most investigations. It includes:
  • a citation trend chart showing how often domains were cited over the selected date range
  • a source type mix chart breaking down citations by category (Editorial, Retailer, UGC, You, and so on)
  • a domain table with the following columns:
ColumnMeaning
Domain TypeWhether the source looks like Editorial, Retailer, UGC, or your own store
RetrievedPercent of responses where the domain appeared as a source
Retrieval RateAverage number of source retrievals per retrieved response
Citation RateAverage number of inline citations per retrieved response
Sort by Retrieved to find the domains with the broadest reach across your tracked prompts. Sort by Citation Rate to find the domains that carry the most weight when they do appear.
The source type mix chart is especially useful for spotting when an entire category of source — for example, editorial review sites — is missing from your footprint. A hiking-gear store that is absent from outdoor-lifestyle publications will show a gap in the Editorial slice even if the Retailer slice looks healthy.

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URLs tab

The URLs tab drops to page level so you can inspect specific source pages. Each row shows:
  • page title or URL
  • detected URL type
  • total retrievals
  • retrieval rate
  • citation rate
  • last cited time
Use this view when a domain looks important in the Domains tab and you want to see which exact pages are carrying influence.

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URL details

Opening a URL row shows a lightweight detail view with:
  • whether your brand is mentioned on the page
  • whether tracked competitors are mentioned on the page
  • retrieval and citation metrics for that URL
The current version focuses on citation and mention evidence. It does not yet expose a full crawled page-content view inside the source detail panel.
This is especially useful for spotting pages that already mention competitors but not you — those are high-priority targets for outreach, content placement, or product-data updates.

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How to use Sources alongside Analysis

Sources and Analysis work well together:
  • use Sources to see where evidence is coming from (which sites, which pages)
  • use Analysis to understand why missing or weak citation coverage is hurting your Authority, Relevance, or Readiness scores
1

Check the source type mix

Look for missing categories. If Editorial is thin, that is a content-placement gap. If Retailer is thin, your products may not be stocked or reviewed on major platforms.
2

Sort the domain table by Retrieved

Find the domains that appear most broadly. Are you present on them?
3

Open the URLs tab for important domains

For any domain where competitors appear but you do not, check the URL detail to confirm you are absent, then prioritize getting mentioned.
4

Cross-reference with Analysis

If Authority is low, the citation gaps you found in Sources explain it. Go to Analysis for the scored breakdown and recommended fixes.

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Next steps

Analysis

Turn citation-gap findings into scored diagnostics and root-cause detail.

Actions

Act on citation gaps — content outreach, retailer listings, feed improvements.

Overview

Return to the Overview to see how source changes affect top-line metrics.

Glossary

Look up terms like Retrieval Rate, Citation Rate, and Authority.