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Citd tracks four metrics that each answer a different question about your brand’s presence in AI shopping results.
  • Visibility — Do you appear at all?
  • Share of Voice — How much of the conversation do you own?
  • Rank — How high do you appear when you show up?
  • Sentiment — How positively are you described?
You see all four on the Overview page. Analysis explains why they move.

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Visibility

What it is: The percentage of tracked prompts where your brand appears in the response. How it’s calculated: 
Visibility = (Prompts where brand appears) / (Total tracked prompts) × 100
Example: If you track 20 prompts and your brand appears in 14 of them, your visibility is 70%. A prompt counts as a “hit” if your brand is mentioned or recommended anywhere in the AI’s response — regardless of position.
Visibility tells you your reach — how broadly covered you are across the query landscape. A brand with 90% visibility appears in almost every tracked query. A brand at 30% has significant blind spots.

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Share of Voice (SoV)

What it is: Your brand’s share of total appearances across all prompts, relative to all detected competitors. How it’s calculated: 
SoV = (Your brand appearances) / (Total brand appearances across all competitors) × 100
Example: Across 20 prompts, your brand appears 14 times, Competitor A appears 18 times, and Competitor B appears 8 times. Total appearances: 40. Your SoV: 35%.
Share of Voice is a better competitive benchmark than Visibility alone. Two brands can both have 70% visibility, but one dominates the conversation and the other barely shows up. SoV captures that difference.

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Position (Rank)

What it is: Where your brand appears within a response, averaged across prompts where you are detected. Position 1 means your brand is the first recommendation. Position 3 means you’re the third brand mentioned. Why it matters: AI shopping results are not equal. The first recommendation gets the most attention. A brand that consistently appears at position 1 will convert far better than one that appears at position 4, even if both have the same Visibility score.

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Sentiment

What it is: A supporting score that reflects the tone of your brand’s mentions in tracked responses. Sentiment helps distinguish a strong recommendation from a lukewarm or skeptical mention. Two brands can both appear in the same prompt, but one may be described as a top choice while the other is framed as a compromise.
Sentiment is helpful context, not a replacement for Visibility or Rank. A positive mention still matters less if you appear rarely or too low in the result.

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How the four work together

ScenarioVisibilitySoVAvg RankSentimentWhat it means
Market leader95%40%1.8StrongAppears almost everywhere and is framed positively
Strong challenger80%25%2.4StrongGood presence, but still loses some head-to-head comparisons
Niche player60%15%1.2StrongNarrow coverage, but excellent performance in the prompts it wins
Struggling35%8%3.9MixedMissing coverage and underperforming when detected
A healthy improvement path is usually:
  1. Increase Visibility so you appear in more prompts.
  2. Improve Share of Voice and Rank so you win more often inside the prompts you already reach.
  3. Improve Sentiment so your mentions become stronger recommendations rather than weak references.
Overview page showing Visibility, SoV, Rank, and Sentiment metrics per topic

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Next steps

See your metrics

View live Visibility, SoV, Rank, and Sentiment on the Overview page.

Understand your scores

Analysis explains why each metric is where it is.

Take action

Turn metric gaps into a prioritized to-do list.

Glossary

Quick definitions for Visibility, SoV, Rank, and Sentiment.