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Citd automatically detects competing brands from tracked AI responses, but the Competitors page is where you turn that raw detection into a clean, useful benchmark set.
Competitors page with two columns: Suggested competitors on the left showing detected brands with Accept and Dismiss buttons, and Active competitors on the right showing accepted brands with their domain, aliases, and color

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Why it matters

The competitors you mark active become the benchmark set that flows through the rest of the product. Keeping this list tight and accurate means cleaner comparisons in Analysis, more useful source intelligence in Sources, and a more readable overview in Overview.

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Suggested vs active competitors

Citd may detect many brands across a prompt set. Not all of them are worth tracking directly.
StateWhat it means
SuggestedDetected in tracked responses; Citd thinks they may be relevant
ActiveYour curated benchmark set; used across Analysis, Sources, and Overview
Review the Suggested list regularly. New competitors can appear after each tracking run as Citd sees new brands recommended by AI assistants.

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What you can do here

From the Competitors page you can:
  • review suggested competitors discovered from tracked responses
  • accept or dismiss stores you care about
  • add a competitor manually by domain
  • edit tracked names, aliases, colors, and domains for each active competitor
  • keep your comparison set focused on real head-to-head alternatives

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What to track for each competitor

For each active competitor, Citd stores:
FieldPurpose
Display nameHow the competitor appears in your charts and reports
Tracked nameThe name Citd matches in raw AI responses
DomainUsed for source analysis
AliasesAlternative names or abbreviations the brand appears under in AI responses
ColorChart color for visual distinction
Aliases are especially important. If a competitor shows up as both “TrailPro” and “Trail Pro” in AI responses, add both so Citd counts them as the same brand.

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How competitors flow into the rest of the product

Once a competitor is active, Citd uses that set in:
  • Overview — side-by-side comparison on Visibility, Share of Voice, and Rank across the same prompt set
  • Sources — see where their citation footprint is stronger or weaker than yours
  • Analysis — understand why they outrank you on specific prompts, broken down by authority, relevance, and readiness gaps
  • Actions — generate fixes from the competitive gaps Analysis surfaces
Keep the active list short. Three to five true head-to-head competitors give you much cleaner benchmarks than tracking every brand that appeared once in a response.

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Next steps

Overview

See competitor performance alongside your own across your full prompt set.

Analysis

Understand why specific competitors outrank you and where the gaps are.

Sources

Compare citation footprints across domains for you and your competitors.

Actions

Generate content and optimization fixes from competitive gap analysis.