> ## Documentation Index
> Fetch the complete documentation index at: https://citdhq.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# What is Citd?

> Track and improve your brand's visibility in AI shopping results.

Shoppers are asking AI assistants — ChatGPT, Gemini, and others — questions like "best trail running shoes under \$150" instead of typing into a search bar. The AI picks a handful of brands to recommend. Your brand is either in that list or it isn't.

**Citd tells you where you stand, who is beating you, and what to change.**

```mermaid theme={null}
flowchart LR
    A[Shopper asks AI<br/>best trail running shoes under 150] --> B[AI assistant<br/>generates answer]
    B --> C[Brand A recommended]
    B --> D[Brand B cited]
    B --> E[Your brand<br/>ignored]
    style C fill:#22c55e,color:#fff
    style D fill:#f59e0b,color:#fff
    style E fill:#ef4444,color:#fff
```

<Info>
  There is no page 2 in an AI answer. If you are not named in the response, you are invisible — regardless of how good your products are. Citd helps you change that.
</Info>

## Who it's for

Citd is built for Shopify brands, merchandisers, SEO/content teams, and agencies that need a clear view of AI shopping performance.

* **Track** how often your brand appears in buyer prompts
* **Benchmark** your position against real competitors in the same result set
* **Diagnose** why you lose important prompts
* **Act** on prioritized fixes for catalog, content, schema, and authority

## What Citd measures

Citd continuously runs tracked shopping prompts and measures:

<CardGroup cols={2}>
  <Card title="Visibility" icon="eye">
    The percentage of tracked prompts where your brand appears. See [Visibility](/concepts/visibility).
  </Card>

  <Card title="Share of Voice" icon="chart-pie">
    Your share of all detected brand appearances across the same prompt set. See [Share of Voice](/concepts/visibility).
  </Card>

  <Card title="Position" icon="ranking-star">
    Where your brand ranks in the response when you are mentioned.
  </Card>

  <Card title="Sentiment" icon="message-square">
    Whether mentions of your brand are positive, neutral, or negative in tracked responses.
  </Card>

  <Card title="Sources" icon="globe">
    Which domains and URLs are cited when AI responses justify recommendations.
  </Card>

  <Card title="Competitive Gaps" icon="magnifying-glass-chart">
    Why a competitor outranks you, broken into Authority, Relevance, and Readiness. See [Analysis](/features/analysis).
  </Card>
</CardGroup>

## How it works

1. **Add your brand** — enter your store URL and brand name. Citd reads your storefront to discover product topics.
2. **Review topics and prompts** — confirm the product areas and buyer queries Citd will track.
3. **Connect integrations (optional)** — link Shopify or Google Search Console to enrich your data.
4. **Citd runs recurring tracking** — it submits each prompt to AI assistants and records the responses.
5. **Overview shows the current state** — metrics, competitors, cited sources, and recent raw responses.
6. **Analysis and Actions explain what to fix** — and tell you how to prioritize improvements.

## Next steps

<CardGroup cols={2}>
  <Card title="Why AI search matters" icon="sparkles" href="/get-started/ai-search">
    Understand why AI assistants have become the new product discovery channel — and what GEO means.
  </Card>

  <Card title="Quickstart" icon="rocket" href="/quickstart">
    Set up your first project and get to a tracked result in minutes.
  </Card>

  <Card title="Core Concepts" icon="book-open" href="/concepts/overview">
    Learn about metrics, prompts, topics, and shopping modes.
  </Card>

  <Card title="Overview Guide" icon="layout-dashboard" href="/features/overview">
    See how the main workspace turns raw tracking into daily insight.
  </Card>
</CardGroup>