> ## Documentation Index > Fetch the complete documentation index at: https://citdhq.com/docs/llms.txt > Use this file to discover all available pages before exploring further. # Visibility, Share of Voice, Rank & Sentiment > The four core metrics Citd uses to describe your AI shopping presence — and how to read them together. Citd tracks four metrics that each answer a different question about your brand's presence in AI shopping results. * **Visibility** — Do you appear at all? * **Share of Voice** — How much of the conversation do you own? * **Rank** — How high do you appear when you show up? * **Sentiment** — How positively are you described? You see all four on the [Overview](/features/overview) page. [Analysis](/features/analysis) explains why they move. ## Visibility **What it is:** The percentage of tracked [prompts](/concepts/prompts) where your brand appears in the response. **How it's calculated:** ``` Visibility = (Prompts where brand appears) / (Total tracked prompts) × 100 ``` **Example:** If you track 20 prompts and your brand appears in 14 of them, your visibility is 70%. A prompt counts as a "hit" if your brand is mentioned or recommended anywhere in the AI's response — regardless of position. Visibility tells you your *reach* — how broadly covered you are across the query landscape. A brand with 90% visibility appears in almost every tracked query. A brand at 30% has significant blind spots. ## Share of Voice (SoV) **What it is:** Your brand's share of total appearances across all prompts, relative to all detected competitors. **How it's calculated:** ``` SoV = (Your brand appearances) / (Total brand appearances across all competitors) × 100 ``` **Example:** Across 20 prompts, your brand appears 14 times, Competitor A appears 18 times, and Competitor B appears 8 times. Total appearances: 40. Your SoV: 35%. Share of Voice is a better competitive benchmark than Visibility alone. Two brands can both have 70% visibility, but one dominates the conversation and the other barely shows up. SoV captures that difference. ## Position (Rank) **What it is:** Where your brand appears within a response, averaged across prompts where you are detected. Position 1 means your brand is the first recommendation. Position 3 means you're the third brand mentioned. **Why it matters:** AI shopping results are not equal. The first recommendation gets the most attention. A brand that consistently appears at position 1 will convert far better than one that appears at position 4, even if both have the same Visibility score. ## Sentiment **What it is:** A supporting score that reflects the tone of your brand's mentions in tracked responses. Sentiment helps distinguish a strong recommendation from a lukewarm or skeptical mention. Two brands can both appear in the same prompt, but one may be described as a top choice while the other is framed as a compromise. Sentiment is helpful context, not a replacement for Visibility or Rank. A positive mention still matters less if you appear rarely or too low in the result. ## How the four work together | Scenario | Visibility | SoV | Avg Rank | Sentiment | What it means | | ----------------- | ---------- | --- | -------- | --------- | ----------------------------------------------------------------- | | Market leader | 95% | 40% | 1.8 | Strong | Appears almost everywhere and is framed positively | | Strong challenger | 80% | 25% | 2.4 | Strong | Good presence, but still loses some head-to-head comparisons | | Niche player | 60% | 15% | 1.2 | Strong | Narrow coverage, but excellent performance in the prompts it wins | | Struggling | 35% | 8% | 3.9 | Mixed | Missing coverage and underperforming when detected | A healthy improvement path is usually: 1. Increase **Visibility** so you appear in more prompts. 2. Improve **Share of Voice** and **Rank** so you win more often inside the prompts you already reach. 3. Improve **Sentiment** so your mentions become stronger recommendations rather than weak references. Overview page showing Visibility, SoV, Rank, and Sentiment metrics per topic ## Next steps View live Visibility, SoV, Rank, and Sentiment on the Overview page. Analysis explains why each metric is where it is. Turn metric gaps into a prioritized to-do list. Quick definitions for Visibility, SoV, Rank, and Sentiment.